12-pack
Digital offset printing on cardboard
15.5″ x 5″ (LGII panel)
Production: 1M

Also included in this campaign:

Event Logo

Event Poster

Event T-shirt

I was extremely honored when The Avett Brothers along with Cheerwine came to me to design the 12-pack promotional packaging for their Legendary Giveback II benefit concert!!!

Along with the packaging, I was also asked to design the Legendary Giveback II Poster and T-shirt! Like the 12-pack, the poster and tee share the same singing sparrow and old-timey microphone. The imagery played perfectly with the upbeat mood of not only the LGII campaign itself but also for both The Avett Brothers and Cheerwine.