Have you ever experienced an artist release, say a 5-color screen print, only to count the colors and reach a much higher number? Well, to achieve those extra colors that screen print might have been utilizing a technique called overprinting. Before we delve into overprinting though, let’s first talk paper. The paper, like overprinting, is […]
Ever notice the path your eyes trace as you study a piece of art? Maybe not, but the route your eyes take as you study, say your favorite gig poster, may be less arbitrary than you think. In the last post we discussed one of the reasons some of the windows in the Avett Chicago […]
Ya know that creepy house on your block? The one we’ve all seen in our favorite movies? (The ‘Burbs, To Kill A Mockingbird) Those movie houses in particular were the inspiration for the house in the Avett Chicago N3 2016 gig poster. I figured since we were talking about this poster series it would be […]
For some layouts all it takes is a simple eye test to know all your design elements are working in harmony. While other layouts demand more structure – such as this Avett Flagstaff gig poster. With all the different terraces and potential focal points I needed guide lines to help direct the viewers eyes and […]